LYTIR

Company · APPF

AppFolio, Inc.

Name as listed on its exchange; filed with the SEC as APPFOLIO INC.

Nasdaq's symbol directory lists APPF on Nasdaq as “AppFolio, Inc. - Class A Common Stock”.

In the 12 months to Nov 8, 2026: insiders sold on 37 occasions ($46.9M); 6 planned-sale notices; 2 filings by holders of 5% or more; 1 congressional trade disclosure; 1 company report (Form 8-K, since May 26, 2026).

All insider filings at the SEC

Insider purchases and sales, by month (last 12 months)Insider purchases: $0 in total; Insider sales: $46.9M in total.Jun: Insider sales $540KJul: Insider sales $14.6MAug: Insider sales $29.2MNov: Insider sales $2.6MDecJanFebMarAprMayJunJulAugSepOctNov
Insider purchases above the line: $0Insider sales below: $46.9M
Dollar value of open-market purchases and sales reported on SEC Form 4, by the month traded. Sales include pre-arranged 10b5-1 plan sales.

Insider trades · SEC Form 4

Those inside the hall

Open-market purchases and sales only. Legs one person filed for one day are combined.

Who traded

  1. Maurice J. Duca sold on 28 days all under a 10b5-1 plan latest Nov 5, 2026 sold $45.6M
  2. Eaton Timothy Mathias, Chief Financial Officer sold on 2 days all under a 10b5-1 plan latest Aug 19, 2026 sold $489K
  3. Trigg William Shane, Chief Executive Officer sold on 1 day all under a 10b5-1 plan latest Aug 14, 2026 sold $422K
  4. Pickering Evan, General Counsel sold on 4 days all under a 10b5-1 plan latest Aug 12, 2026 sold $328K
  5. Rigler Don, Principal Accounting Officer sold on 2 days all under a 10b5-1 plan latest Aug 10, 2026 sold $53K
Every trade (37)
  1. SELLMaurice J. Duca sold Nov 5, 2026 4,800 shares 3 legs combined 10b5-1 plan (scheduled) filing $1.2M
  2. SELLMaurice J. Duca sold Nov 4, 2026 6,000 shares 3 legs combined 10b5-1 plan (scheduled) filing $1.4M
  3. SELLMaurice J. Duca sold Aug 21, 2026 2,656 shares 12 legs combined 10b5-1 plan (scheduled) filing $589K
  4. SELLMaurice J. Duca sold Aug 20, 2026 7,200 shares 12 legs combined 10b5-1 plan (scheduled) filing $1.6M
  5. SELLMaurice J. Duca sold Aug 19, 2026 7,200 shares 20 legs combined 10b5-1 plan (scheduled) filing $1.5M
  6. SELLEaton Timothy Mathias, Chief Financial Officer sold Aug 19, 2026 373 shares 10b5-1 plan (scheduled) filing $76K
  7. SELLMaurice J. Duca sold Aug 18, 2026 7,857 shares 24 legs combined 10b5-1 plan (scheduled) filing $1.6M
  8. SELLMaurice J. Duca sold Aug 17, 2026 10,700 shares 18 legs combined 10b5-1 plan (scheduled) filing $2.1M
  9. SELLMaurice J. Duca sold Aug 14, 2026 10,700 shares 18 legs combined 10b5-1 plan (scheduled) filing $2.2M
  10. SELLTrigg William Shane, Chief Executive Officer sold Aug 14, 2026 2,057 shares 10b5-1 plan (scheduled) filing $422K
  11. SELLMaurice J. Duca sold Aug 13, 2026 10,700 shares 30 legs combined 10b5-1 plan (scheduled) filing $2.1M
  12. SELLMaurice J. Duca sold Aug 12, 2026 10,700 shares 18 legs combined 10b5-1 plan (scheduled) filing $2.1M
  13. SELLPickering Evan, General Counsel sold Aug 12, 2026 322 shares 2 legs combined 10b5-1 plan (scheduled) filing $64K
  14. SELLMaurice J. Duca sold Aug 11, 2026 10,700 shares 21 legs combined 10b5-1 plan (scheduled) filing $2.2M
  15. SELLPickering Evan, General Counsel sold Aug 11, 2026 141 shares 10b5-1 plan (scheduled) filing $28K
  16. SELLMaurice J. Duca sold Aug 10, 2026 10,700 shares 15 legs combined 10b5-1 plan (scheduled) filing $2.1M
  17. SELLRigler Don, Principal Accounting Officer sold Aug 10, 2026 150 shares 10b5-1 plan (scheduled) filing $29K
  18. SELLMaurice J. Duca sold Aug 7, 2026 10,700 shares 27 legs combined 10b5-1 plan (scheduled) filing $2.1M
  19. SELLMaurice J. Duca sold Aug 6, 2026 10,700 shares 15 legs combined 10b5-1 plan (scheduled) filing $2.1M
  20. SELLMaurice J. Duca sold Aug 5, 2026 10,700 shares 21 legs combined 10b5-1 plan (scheduled) filing $2.1M
  21. SELLPickering Evan, General Counsel sold Aug 5, 2026 661 shares 10b5-1 plan (scheduled) filing $133K
  22. SELLMaurice J. Duca sold Aug 4, 2026 10,700 shares 27 legs combined 10b5-1 plan (scheduled) filing $2.1M
  23. SELLMaurice J. Duca sold Aug 3, 2026 10,700 shares 15 legs combined 10b5-1 plan (scheduled) filing $2.0M
  24. SELLMaurice J. Duca sold Jul 31, 2026 10,700 shares 6 legs combined 10b5-1 plan (scheduled) filing $1.9M
  25. SELLMaurice J. Duca sold Jul 30, 2026 2,500 shares 9 legs combined 10b5-1 plan (scheduled) filing $453K
  26. SELLMaurice J. Duca sold Jul 29, 2026 10,700 shares 12 legs combined 10b5-1 plan (scheduled) filing $2.0M
  27. SELLMaurice J. Duca sold Jul 28, 2026 10,700 shares 8 legs combined 10b5-1 plan (scheduled) filing $1.9M
  28. SELLMaurice J. Duca sold Jul 20, 2026 2,000 shares 3 legs combined 10b5-1 plan (scheduled) filing $360K
  29. SELLMaurice J. Duca sold Jul 17, 2026 10,700 shares 9 legs combined 10b5-1 plan (scheduled) filing $1.9M
  30. SELLMaurice J. Duca sold Jul 16, 2026 10,700 shares 5 legs combined 10b5-1 plan (scheduled) filing $1.9M
  31. SELLMaurice J. Duca sold Jul 15, 2026 687 shares 3 legs combined 10b5-1 plan (scheduled) filing $124K
  32. SELLMaurice J. Duca sold Jul 13, 2026 10,700 shares 3 legs combined 10b5-1 plan (scheduled) filing $1.9M
  33. SELLMaurice J. Duca sold Jul 10, 2026 300 shares 3 legs combined 10b5-1 plan (scheduled) filing $54K
  34. SELLMaurice J. Duca sold Jul 7, 2026 10,700 shares 3 legs combined 10b5-1 plan (scheduled) filing $1.9M
  35. SELLEaton Timothy Mathias, Chief Financial Officer sold Jun 12, 2026 2,585 shares 5 legs combined 10b5-1 plan (scheduled) filing $414K
  36. SELLPickering Evan, General Counsel sold Jun 12, 2026 660 shares 4 legs combined 10b5-1 plan (scheduled) filing $102K
  37. SELLRigler Don, Principal Accounting Officer sold Jun 12, 2026 150 shares 10b5-1 plan (scheduled) filing $24K

Planned sales · SEC Form 144

Notice given

A Form 144 is filed before an insider sells restricted stock. It states an intent; the sale, if it happens, appears later on a Form 4. Every recent notice

  1. Maurice Duca J. Roth IRA filed Nov 5, 2026 10% Stockholder 28,800 shares planned sale date 11/05/2026 filing $6.8M
  2. Maurice Duca, Trustee IGSB Money Purchase Pension Trust FBO Suzanne Duca filed Nov 5, 2026 10% Stockholder 20,193 shares planned sale date 11/05/2026 filing $4.8M
  3. Maurice J. Duca Family Trust Dated 3/25/1981 filed Nov 5, 2026 10% Stockholder 6,400 shares planned sale date 11/05/2026 filing $1.5M
  4. Maurice Duca J. Roth IRA filed Nov 4, 2026 10% Stockholder 2,200 shares planned sale date 11/04/2026 filing $492K
  5. Maurice Duca, Trustee IGSB Money Purchase Pension Trust FBO Suzanne Duca filed Nov 4, 2026 10% Stockholder 2,200 shares planned sale date 11/04/2026 filing $492K
  6. Maurice J. Duca Family Trust Dated 3/25/1981 filed Nov 4, 2026 10% Stockholder 1,600 shares planned sale date 11/04/2026 filing $358K

Large holders · SEC Schedules 13D and 13G

Five percent and over

Anyone who comes to hold more than 5% of a company's voting shares must tell the SEC. A Schedule 13D is filed by a holder who may seek to influence the company; a 13G by one who states it is a passive investor. An amendment updates an earlier filing, and a stake reported as 0% means the holder says it has sold all, or nearly all, of its shares. Every recent 13D and 13G

  1. DUCA MAURICE J filed Aug 13, 2026 Schedule 13D/A may seek influence 6,410,682 shares filing 21.2%
  2. PRINCIPAL GLOBAL INVESTORS filed Aug 5, 2026 Schedule 13G/A passive 1,549,609 shares filing 6.4%

Congress · STOCK Act

The Althing

Periodic transaction reports. Amounts are the ranges members report; the trade date is when it happened, the report can come up to 45 days later.

  1. Gilbert Cisneros (D-CA31): Sale Feb 18, 2026 reported Mar 9, 2026 one of 85 trades the member reported that day House Stocks (including ADRs) $1,001 - $15,000

Company reports · SEC Form 8-K

In its own words

Current reports the company filed with the SEC; most items are due within four business days of the event. Each line lists the report's items by the SEC's own titles; the filing says what happened. Reports collected since May 26, 2026; every 8-K at the SEC.

  1. Results of operations and financial condition filing Oct 22, 2026

Sources: SEC EDGAR (Forms 4, 144 and 8-K) and STOCK Act periodic transaction reports. Filings can be late, amended or wrong at the source; see methodology.