LYTIR

Insider · SEC Form 4 · SVP, Operations

Joshua Allen Franks

Filed with the SEC as Franks Joshua Allen; the order above is the one the filer's own signature uses.

In the 12 months to Nov 8, 2026, on the open market: sold $3.0M of ELF. Filed a median of 2 business days after the trade.

Open-market purchases and sales this filer reported on SEC Form 4, by the day traded. Insiders have two business days to file. A sale marked 10b5-1 was made under a plan adopted in advance. How to read these

Insider purchases and sales, by month (last 12 months)Insider purchases: $0 in total; Insider sales: $3.0M in total.Aug: Insider sales $572KSep: Insider sales $628KOct: Insider sales $1.8MDecJanFebMarAprMayJunJulAugSepOctNov
Insider purchases above the line: $0Insider sales below: $3.0M
Dollar value of open-market purchases and sales reported on SEC Form 4, by the month traded. Sales include pre-arranged 10b5-1 plan sales.
  1. ELFSold: e.l.f. Beauty, Inc. Oct 15, 2026 7,926 shares filed Oct 19, 2026 119,005 shares held directly after, as filed 10b5-1 plan filing $873K
  2. ELFSold: e.l.f. Beauty, Inc. Oct 12, 2026 8,366 shares filed Oct 14, 2026 126,931 shares held directly after, as filed 10b5-1 plan filing $920K
  3. ELFSold: e.l.f. Beauty, Inc. Sep 8, 2026 200 shares filed Sep 9, 2026 135,297 shares held directly after, as filed 10b5-1 plan filing $22K
  4. ELFSold: e.l.f. Beauty, Inc. Sep 1, 2026 5,512 shares filed Sep 3, 2026 138,797 shares held directly after, as filed 10b5-1 plan filing $606K
  5. ELFSold: e.l.f. Beauty, Inc. Aug 19, 2026 5,718 shares filed Aug 21, 2026 144,309 shares held directly after, as filed 10b5-1 plan filing $572K

Source: SEC Form 4 filings. Value is shares × the price reported on the filing; a filing whose price failed Lytir's check against the market price is left out, and a trade that related owners reported on separate forms is counted once. Filings can be late, amended or wrong at the source; see methodology.

Other Form 4 entries

Not counted above: entries this filer reported on Form 4 in the same 12 months that are not open-market purchases or sales. Each entry is one line of a filing.

  • ELF: gift (code G), 1 entry, Sep 4, 2026
Code G
A gift of shares, made or received.

Source: the same SEC Form 4 filings. The codes are the SEC's own transaction codes; the meanings above are a plain-words reading of the SEC's Form 4 instructions.