Insider · SEC Form 4 · CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER
Yi Steven
In the 12 months to Nov 8, 2026, on the open market: sold $13.9M of MAX. Filed a median of 1 business day after the trade.
Open-market purchases and sales this filer reported on SEC Form 4, by the day traded. Insiders have two business days to file. A sale marked 10b5-1 was made under a plan adopted in advance. How to read these
Insider purchases above the line: $0Insider sales below: $13.9M
Dollar value of open-market purchases and sales reported on SEC Form 4, by the month traded. Sales include pre-arranged 10b5-1 plan sales.
MAXSold: MediaAlpha, Inc. Nov 4, 2026151,129 sharesfiled Nov 4, 20261,893,707 shares held directly after, as filed10b5-1 planfiling$2.3M
MAXSold: MediaAlpha, Inc. Nov 3, 2026130,065 sharesfiled Nov 4, 20262,044,836 shares held directly after, as filed10b5-1 planfiling$2.0M
MAXSold: MediaAlpha, Inc. Nov 2, 2026138,806 sharesfiled Nov 4, 20262,174,901 shares held directly after, as filed10b5-1 planfiling$2.1M
MAXSold: MediaAlpha, Inc. Oct 9, 20262,033 sharesfiled Oct 9, 20262,313,707 shares held directly after, as filed10b5-1 planfiling$22K
MAXSold: MediaAlpha, Inc. Oct 8, 202624,000 sharesfiled Oct 9, 20262,315,740 shares held directly after, as filed10b5-1 planfiling$241K
MAXSold: MediaAlpha, Inc. Sep 1, 202648,000 sharesfiled Sep 2, 20262,339,740 shares held directly after, as filed10b5-1 planfiling$594K
MAXSold: MediaAlpha, Inc. Aug 3, 202672,000 sharesfiled Aug 5, 20262,387,690 shares held directly after, as filed10b5-1 planfiling$910K
MAXSold: MediaAlpha, Inc. Jul 17, 202612,333 sharesfiled Jul 17, 20262,459,690 shares held directly after, as filed10b5-1 planfiling$175K
MAXSold: MediaAlpha, Inc. Jul 16, 202682,457 sharesfiled Jul 17, 20262,472,023 shares held directly after, as filed10b5-1 planfiling$1.2M
MAXSold: MediaAlpha, Inc. Jul 15, 2026114,292 sharesfiled Jul 15, 20262,554,480 shares held directly after, as filed10b5-1 planfiling$1.6M
MAXSold: MediaAlpha, Inc. Jul 14, 202637,701 sharesfiled Jul 15, 20262,668,772 shares held directly after, as filed10b5-1 planfiling$530K
MAXSold: MediaAlpha, Inc. Jul 13, 20269,496 sharesfiled Jul 15, 20262,706,473 shares held directly after, as filed10b5-1 planfiling$133K
MAXSold: MediaAlpha, Inc. Jul 7, 202626,467 sharesfiled Jul 8, 20262,715,969 shares held directly after, as filed10b5-1 planfiling$372K
MAXSold: MediaAlpha, Inc. Jul 6, 202617,254 sharesfiled Jul 8, 20262,742,436 shares held directly after, as filed10b5-1 planfiling$242K
MAXSold: MediaAlpha, Inc. Jul 1, 202696,000 sharesfiled Jul 1, 20262,759,690 shares held directly after, as filed10b5-1 planfiling$1.2M
MAXSold: MediaAlpha, Inc. Jun 16, 202624,000 sharesfiled Jun 18, 20262,855,690 shares held directly after, as filed10b5-1 planfiling$240K
Source: SEC Form 4 filings. Value is shares × the price reported on the filing; a filing whose price failed Lytir's check against the market price is left out, and a trade that related owners reported on separate forms is counted once. Filings can be late, amended or wrong at the source; see methodology.
