LYTIR

Insider · SEC Form 4 · Chief Technology Officer

Yeh Kuanling Amy

In the 12 months to Nov 8, 2026, on the open market: sold $1.2M of MAX. Filed a median of 1 business day after the trade.

Open-market purchases and sales this filer reported on SEC Form 4, by the day traded. Insiders have two business days to file. A sale marked 10b5-1 was made under a plan adopted in advance. How to read these

Insider purchases and sales, by month (last 12 months)Insider purchases: $0 in total; Insider sales: $1.2M in total.Jun: Insider sales $33KJul: Insider sales $187KAug: Insider sales $163KSep: Insider sales $64KOct: Insider sales $397KNov: Insider sales $373KDecJanFebMarAprMayJunJulAugSepOctNov
Insider purchases above the line: $0Insider sales below: $1.2M
Dollar value of open-market purchases and sales reported on SEC Form 4, by the month traded. Sales include pre-arranged 10b5-1 plan sales.
  1. MAXSold: MediaAlpha, Inc. Nov 2, 2026 25,000 shares filed Nov 3, 2026 493,091 shares held directly after, as filed filing $373K
  2. MAXSold: MediaAlpha, Inc. Oct 30, 2026 25,000 shares filed Nov 3, 2026 518,091 shares held directly after, as filed filing $362K
  3. MAXSold: MediaAlpha, Inc. Oct 16, 2026 3,000 shares filed Oct 19, 2026 543,091 shares held directly after, as filed 10b5-1 plan filing $35K
  4. MAXSold: MediaAlpha, Inc. Sep 25, 2026 3,000 shares filed Sep 25, 2026 546,091 shares held directly after, as filed 10b5-1 plan filing $28K
  5. MAXSold: MediaAlpha, Inc. Sep 4, 2026 3,000 shares filed Sep 9, 2026 549,091 shares held directly after, as filed 10b5-1 plan filing $36K
  6. MAXSold: MediaAlpha, Inc. Aug 14, 2026 12,000 shares filed Aug 17, 2026 541,985 shares held directly after, as filed 10b5-1 plan filing $163K
  7. MAXSold: MediaAlpha, Inc. Jul 17, 2026 3,000 shares filed Jul 17, 2026 553,985 shares held directly after, as filed 10b5-1 plan filing $42K
  8. MAXSold: MediaAlpha, Inc. Jul 16, 2026 10,000 shares filed Jul 17, 2026 556,985 shares held directly after, as filed 10b5-1 plan filing $145K
  9. MAXSold: MediaAlpha, Inc. Jun 26, 2026 3,000 shares filed Jun 26, 2026 566,985 shares held directly after, as filed 10b5-1 plan filing $33K

Source: SEC Form 4 filings. Value is shares × the price reported on the filing; a filing whose price failed Lytir's check against the market price is left out, and a trade that related owners reported on separate forms is counted once. Filings can be late, amended or wrong at the source; see methodology.

Other Form 4 entries

Not counted above: entries this filer reported on Form 4 in the same 12 months that are not open-market purchases or sales. Each entry is one line of a filing.

  • MAX: option exercise or conversion (code M), 2 entries, Aug 15, 2026
Code M
An exercise or conversion of a derivative security received from the company, such as stock options.

Source: the same SEC Form 4 filings. The codes are the SEC's own transaction codes; the meanings above are a plain-words reading of the SEC's Form 4 instructions.