LYTIR

Insider · SEC Form 4 · CEO and Secretary

Colis Peter George

In the 12 months to Nov 8, 2026, on the open market: sold $11.1M of LIFE. Filed a median of 1 business day after the trade.

Open-market purchases and sales this filer reported on SEC Form 4, by the day traded. Insiders have two business days to file. A sale marked 10b5-1 was made under a plan adopted in advance. How to read these

Insider purchases and sales, by month (last 12 months)Insider purchases: $0 in total; Insider sales: $11.1M in total.Aug: Insider sales $3.8MSep: Insider sales $2.7MOct: Insider sales $4.6MDecJanFebMarAprMayJunJulAugSepOctNov
Insider purchases above the line: $0Insider sales below: $11.1M
Dollar value of open-market purchases and sales reported on SEC Form 4, by the month traded. Sales include pre-arranged 10b5-1 plan sales.
  1. LIFESold: Ethos Technologies Inc. Oct 16, 2026 40,000 shares filed Oct 16, 2026 2 transactions 10b5-1 plan filing $1.5M
  2. LIFESold: Ethos Technologies Inc. Oct 15, 2026 40,000 shares filed Oct 16, 2026 3 transactions 10b5-1 plan filing $1.5M
  3. LIFESold: Ethos Technologies Inc. Oct 14, 2026 40,000 shares filed Oct 16, 2026 2 transactions 10b5-1 plan filing $1.6M
  4. LIFESold: Ethos Technologies Inc. Sep 18, 2026 23,333 shares filed Sep 18, 2026 3 transactions 10b5-1 plan filing $860K
  5. LIFESold: Ethos Technologies Inc. Sep 17, 2026 23,333 shares filed Sep 18, 2026 3 transactions 10b5-1 plan filing $906K
  6. LIFESold: Ethos Technologies Inc. Sep 16, 2026 23,334 shares filed Sep 18, 2026 2 transactions 10b5-1 plan filing $929K
  7. LIFESold: Ethos Technologies Inc. Aug 21, 2026 28,600 shares filed Aug 21, 2026 2 transactions 10b5-1 plan filing $955K
  8. LIFESold: Ethos Technologies Inc. Aug 20, 2026 27,924 shares filed Aug 21, 2026 2 transactions 10b5-1 plan filing $920K
  9. LIFESold: Ethos Technologies Inc. Aug 19, 2026 27,924 shares filed Aug 21, 2026 2 transactions 10b5-1 plan filing $921K
  10. LIFESold: Ethos Technologies Inc. Aug 17, 2026 29,342 shares filed Aug 18, 2026 2 transactions filing $1.0M

Source: SEC Form 4 filings. Value is shares × the price reported on the filing; a filing whose price failed Lytir's check against the market price is left out, and a trade that related owners reported on separate forms is counted once. Filings can be late, amended or wrong at the source; see methodology.

Other Form 4 entries

Not counted above: entries this filer reported on Form 4 in the same 12 months that are not open-market purchases or sales. Each entry is one line of a filing.

  • LIFE: conversion (code C), 8 entries, Aug 19 to Oct 16, 2026
  • LIFE: grant or award (code A), 1 entry, Jul 8, 2026
Code A
A grant or award from the company, such as stock given as pay.
Code C
A conversion of a derivative security, such as preferred stock or units, into shares.

Source: the same SEC Form 4 filings. The codes are the SEC's own transaction codes; the meanings above are a plain-words reading of the SEC's Form 4 instructions.